Laura Bergerson has over a decade of channel marketing experience developing, executing, and managing channel strategies working for top companies such as Cisco Systems and 3Com Corporation. Laura has a proven track record of successfully developing routes to market for new products and services, establishing new customer bases, and implementing sales and marketing programs to drive desired channel behavior.

While at Cisco Systems, Laura lead the channel team responsible for the development, launch and execution of the SMB Select partner program in the US to build out the SMB Channel for Cisco. She also lead many initiatives focused on partner recruitment and development as well as driving sales for advanced technologies into vertical markets, enterprise and commercial customer segments via the direct and 2-tier channel. Laura has excellent experience developing channel programs for all types of channel partners including distribution, direct marketers, Globals and Nationals, and VARs of all types.

Laura’s cross functional expertise in the various marketing disciplines arms her to bring a high level of value to clients of any size.